RJD exits investment in Barber

06 December 2018

RJD Partners Limited (“RJD”) has exited its majority stake in Barber of Sheffield Limited (“Barber”) to a North American strategic purchaser, Nexus Brands Group delivering an IRR of 92% to investors.

RJD backed the management buyout of Barber, the leading European e-commerce platform in the body art consumables and equipment market, in 2016.

The business developed and successfully executed a clear strategy during RJD’s ownership which involved targeted investment in people, technology and product development. These measures drove strong organic sales performance, particularly in continental Europe, and helped build a coherent portfolio of Barber’s own popular brands.

Barber also made two bolt-on acquisitions during this period, The Tattoo Shop and P’tit Rock in France, which enhanced the Group’s customer and geographical footprint as well as its range of products.

Frank Bulman, Partner, RJD says: “Barber has been an excellent fit with RJD, having created a market leader through further consolidation of a fragmented niche. We wish the business and its team continued success for many years to come.”