Barber of Sheffield Limited completes European acquisition

04 December 2017

RJD Partners completes European acquisition, P'tit Rock SAS.

RJD Partners Limited’s (“RJD”) portfolio company, Barber of Sheffield Limited (“Barber”), the leading European ecommerce platform in the distribution of body art consumables and equipment to tattoo studios, has acquired 100% of the share capital of P’tit Rock SAS, based in France. RJD invested in the management buyout of Barber in October 2016, backing a strategy for the business to consolidate its position in Europe both organically and by acquisition.

The acquisition consolidates Barber’s position as a leading player in France, its second largest market. P’tit Rock comes with a modern distribution hub in the North-West of France and reinforces Barber’s customer service proposition within continental Europe.

P’tit Rock operates with a similar business model to Barber, selling body art, piercing and other related supplies into the French studio market through its website and in-house product experts. The company will continue to trade under the P’tit Rock brand, with the founding shareholder remaining as managing director of this division. P’tit Rock will benefit from the expansion of its product range to include products and brands stocked by Barber.

Barber sells both own-brand and branded consumables, with an increasing proportion of sales coming from the development of new own-brand products. The majority of customers buy through the Barber DTS e-commerce site, which offers next day delivery in Europe and is available in nine other European languages. Going forward, the group plans to continue to grow organically and through further strategic acquisitions.


Notes to editors: RJD Partners specialises in UK private equity investments in platform companies operating within niches in the services and consumer sectors with enterprise values of up to £50 million. RJD Partners has raised funds totalling in excess of £300 million, and is now investing its third fund, RJD Private Equity Fund III. Barber of Sheffield was the third investment in this current fund, with other investments including Babington, a specialist apprenticeships and skills training provider, and Class Tours, a language programme and educational tours provider. Barber of Sheffield was advised by RSM (financial due diligence) and Ian Riggs at Hill Dickinson (legal advice).